Selling Egypt, Marge Ainsley Marketing for The Atkinson

I worked with Marge Ainsley Marketing to generate a creative storyboard, exploring the Egyptology collections of five museums in the north west.

Creative storyboarding on a sunny afternoon

The Selling Egypt project aims to create a joint narrative across five collections, explaining their relevance and the story of Ancient Egypt within the industrial heritage of the northwest. It is a joint project involving The Atkinson, Southport; Bolton Museum; Towneley Hall, Burnley; Blackburn Museum & Art Gallery; and West Park Museum, Macclesfield.

Together, Marge Ainsley and I explored the objects, personalities and history, bringing fresh perspectives and creative thinking to the project.  We pulled out the most striking and accessible themes, stories and ideas from the information provided by the museums. We identified meaningful connections and looked at the ways in which the collections were relevant today.

Catherine is excellent at distilling the key requirements of a brief and working to achieve a solution in the most creative and innovative way possible. She is adept at identifying the core themes of a project and can get up to speed extremely quickly – a skill which is absolutely key when working to tight deadlines.

Marge Ainsley, Director Marge Ainsley Marketing